Rabu, 29 Januari 2014

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The Great Tree Of Avalon Set - Books 1-3: Child of the Dark Prophecy, Shadows on the Stars, The Eternal Flame, by T.A. Barron

  • Sales Rank: #13845907 in Books
  • Published on: 2005
  • Binding: Hardcover

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Jumat, 24 Januari 2014

[K474.Ebook] Free PDF Zen Spaces & Neon Places: Reflections on Japanese Architecture and Urbanism, by Vinayak Bharne

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Zen Spaces & Neon Places: Reflections on Japanese Architecture and Urbanism, by Vinayak Bharne

Moving across Japanese history in time and space--from its ancient Shinto beginnings to its largest recorded earthquake, and from the spiritual calm of Ise and Ryoanji to the psychedelic consumerism of Shinjuku and Ginza--Zen Spaces in Neon Places is the first book to catch all of the dimensions and sensations of the Japanese built environment: its architecture and urbanism; its historic buildings and cities; its digital streetscapes and mega-structures; its hyper-speed trains and theme parks; and its concurrent cultures of kinky love hotels and contemplative tea ceremonies. Zen Spaces also looks back at the vital defining moments in the culture's recent history--the reforestation policy of the Tokugawa, the entry of European influences, the insinuation of Western democracy, the expansion and collapse of the economic bubble--and the transformative effects they have had on the Japanese built world.

Combining two decades of author Vinayak Bharne's scholarship, fieldwork, and personal experience, this landmark volume evokes the bewildering and contradictory built world of Japan, and weaves together its delicate and raw intellectual textures into a unique reading experience.

  • Sales Rank: #2163000 in Books
  • Published on: 2014-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.53" h x .79" w x 6.94" l, .0 pounds
  • Binding: Hardcover
  • 256 pages

Review
"This book is an unabashedly ambitious attempt to critically reinterpret the multi-faceted essence of Japan and its myriad apparently-conflicting cultural reference-points, applying the kaleidoscopic twin lenses of architectural theory and urban practicalities." --Ken Rodgers, Managing Editor, Kyoto Journal.

"This book will fascinate anyone puzzled by the perceived contrasts between Japan s fanatically ordered calm of temple gardens and the eclectic exuberance of building and urban design since the Second World War. It offers a perceptive yet provocative tour around the history and development of Japan s architecture 'as a cultural continuum between the native and the foreign, between tradition and mutation,' tracing developments from Nara to Tokyo, with plentiful asides along the way. If you have ever wondered what the splendor of Todai-ji Temple and the puzzle of Ryoan-ji Temple have to do with Shinjuku Railway Station, then this is the book for you! --Michael Greenhalgh, Professor Emeritus of Art History, Australian National University

"Bharne is a highly perceptive flâneur of the Japanese city. On this elegantly written and thought-provoking stroll - from the early beginnings of Japanese architecture in Ise to the neon-lit street canyons of post-industrial Tokyo - he opens up surprising and fresh perspectives on urban Japan and challenges views that have long been taken for granted." --Christian Dimmer, Ph.D., Assistant Professor Urban Design & Urban Studies, University of Tokyo.

"This book will fascinate anyone puzzled by the perceived contrasts between Japan s fanatically ordered calm of temple gardens and the eclectic exuberance of building and urban design since the Second World War. It offers a perceptive yet provocative tour around the history and development of Japan s architecture 'as a cultural continuum between the native and the foreign, between tradition and mutation,' tracing developments from Nara to Tokyo, with plentiful asides along the way. If you have ever wondered what the splendor of Todai-ji Temple and the puzzle of Ryoan-ji Temple have to do with Shinjuku Railway Station, then this is the book for you! --Michael Greenhalgh, Professor Emeritus of Art History, Australian National University

"Bharne is a highly perceptive flâneur of the Japanese city. On this elegantly written and thought-provoking stroll - from the early beginnings of Japanese architecture in Ise to the neon-lit street canyons of post-industrial Tokyo - he opens up surprising and fresh perspectives on urban Japan and challenges views that have long been taken for granted." --Christian Dimmer, Ph.D., Assistant Professor Urban Design & Urban Studies, University of Tokyo.

"This book will fascinate anyone puzzled by the perceived contrasts between Japan s fanatically ordered calm of temple gardens and the eclectic exuberance of building and urban design since the Second World War. It offers a perceptive yet provocative tour around the history and development of Japan s architecture 'as a cultural continuum between the native and the foreign, between tradition and mutation,' tracing developments from Nara to Tokyo, with plentiful asides along the way. If you have ever wondered what the splendor of Todai-ji Temple and the puzzle of Ryoan-ji Temple have to do with Shinjuku Railway Station, then this is the book for you! --Michael Greenhalgh, Professor Emeritus of Art History, Australian National University

"Bharne is a highly perceptive flâneur of the Japanese city. On this elegantly written and thought-provoking stroll - from the early beginnings of Japanese architecture in Ise to the neon-lit street canyons of post-industrial Tokyo - he opens up surprising and fresh perspectives on urban Japan and challenges views that have long been taken for granted." --Christian Dimmer, Ph.D., Assistant Professor Urban Design & Urban Studies, University of Tokyo.

From the Inside Flap
Combining two decades of author Vinayak Bharne's scholarship, fieldwork, and personal experience, this landmark volume evokes the bewildering and contradictory built world of Japan, and weaves together its delicate and raw intellectual textures into a unique reading experience.

About the Author
Vinayak Bharne is Director of Design at Moule & Polyzoides Architects and Urbanists in Pasadena, California, and a joint faculty member of urbanism at the Sol Price School of Public Policy and the School of Architecture at the University of Southern California.

His professional work ranges from new towns, inner?city revitalization, campuses, resort?villages and housing for corporate, private and institutional clients, to urban regulations, policies and strategic advising for government and non?government agencies in the United States, Canada, India, United Arab Emirates, Panama, Kenya and Mauritius. Vinayak's projects have received numerous local and national awards, which include the United States Environmental Protection Agency's 2013 National Award for Smart Growth Achievement, and the 2011 American Planning Association (California Chapter) Planning Excellence in Implementation Award--both for the Main Street Transformation in Lancaster, California--and two Charter Awards from the Congress for the New Urbanism - for the Del Mar Station Apartments in Pasadena, and the Don Ana Plaza Reconstruction in New Mexico.

Vinayak's academic research focuses on contemporary urban issues in Asia. Specific topics include the nexus of public policy and the global water crisis, the urbanism of informal, appropriated and impoverished landscapes, and the evolving urbanities of sacred territories and cities. A frequently invited speaker at national and international planning conferences, he currently serves as a contributing editor of Kyoto Journal in Japan, contributing blogger of the planning webzine Planetizen in Los Angeles, expert commentator in the think tank The Urban Vision in India, Resource Council member at the Form Based Codes Institute in Chicago, and Advisory Board member of the international nonprofit Global Urban Development.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Devil's in the details ... Japan's time, space and time-space
By Lauren Deutsch
Whether you're an experienced Japanophile or are just wondering why do you find the aesthetic so intriguing, Professor (USC) Bharne's book will help you discover the essence of tradition-rooted life in Japan. From roofs to gardens, tea ceremony to gridlock traffic, this is a very personal journey with a guide who has a keen eye for details honed through time, space and time-space. (Yes, he should have directed his publisher away from using an image of Shinto torii gates when the title has to do with Zen Buddhism. What's an author to do ...?)

0 of 0 people found the following review helpful.
prose and visuals match the book's lush topic
By Brettany Shannon
Bharne's thoughtful and _original_ insights are matched only by his eloquent, gracious prose. And that praise covers just the words. Visually, the publication wows; all-color photographs are artfully placed on glossy paper stock. If you're remotely interested in the topic of Japan's architecture and architectural history, or even just Japanese culture, you will love this book.

0 of 0 people found the following review helpful.
Diplomats and business people take note!
By nancy
Anyone travelling to Japan - diplomat, business person or traveller, - will want to read this book in order to
really appreciate and understand what they see and experience there. The book gives depth and breadth to the experience of present day Japan.

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Rabu, 22 Januari 2014

[Z940.Ebook] Ebook Download The Idea Writers: Copywriting in a New Media and Marketing Era, by T. Iezzi, N. n/a

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The Idea Writers: Copywriting in a New Media and Marketing Era, by T. Iezzi, N. n/a

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

  • Sales Rank: #103574 in Books
  • Brand: Iezzi, Teressa
  • Published on: 2010-12-07
  • Released on: 2010-12-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.16" h x .60" w x 6.15" l, .57 pounds
  • Binding: Paperback
  • 213 pages

Review

"The Idea Writers offers an in-depth look at the state of copywriting and brand creativity in today's marketplace. With insight on creative process and campaign development from the industry's leading creative's, the book provides solid advice for copywriters at all levels. It also provides a detailed examination of the changes that have completely remade the advertising industry, and is a useful guide for anyone looking to understand brand creativity today." - Advertising Age

"Teresa Iezzi aims to appeal to professional ad writers and those aspiring to their ranks. Both groups might profit from a look at The Idea Writers. Behind the cheeky tone and insider references is a useful guide to navigating in the digital wilds of online marketing and promotion." - The Wall Street Journal"Recommended" - Choice

The experts on copywriting:

"There is no point making advertising that is better than other advertising; that is not your competitor for people's time. You are up against all of the things they want to watch and read, the content they are seeking out." - Dave Bedwood, creative director and co-founder of U.K. digital agency Lean Mean Fighting Machine.

"It's one of the things that hasn't changed - finding that magic moment when you've come up with the insight that will make people think, I've thought of that a hundred times but I never thought of saying it like that. It's that moment of connection where people think there's a kindred spirit out there." - Bill Wright, ECD, Crispin Porter + Bogusky

"Unlike traditional storytelling where you complete the thing and you put it out there, it's a living thing that requires ongoing curation and involvement, on the part of storytellers and participants." - Ty Montague, former chief creative officer, JWT, founder of Co"I highly recommend it. It's the first book I've seen that thinks through what passes for 'rules' in the new digital world." - Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Advertising

About the Author

Teressa Iezzi is the editor of Advertising Age's Creativity, the leading publication and site covering all things creative in advertising and design. The monthly Ad Age Group publication provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and technique behind the work, and insight into the creative people and trends shaping the future of the industry. Iezzi also oversees Creativity's website, Creativity-Online.com , which offers the definitive daily posting and archive of the work that matters, as well as the latest industry news and ad reviews.

Iezzi is also a regular columnist in Advertising Age and has appeared on broadcast and cable news channels including ABC, CNN and BBC America and in the national press as an expert on advertising and popular culture.

Prior to her role at Creativity, Iezzi had been editor of Ad Age Global, a monthly publication covering marketing and advertising from an international perspective.

Most helpful customer reviews

9 of 9 people found the following review helpful.
The Best is Yet to Come?
By Jeffrey Swystun
The author "interviewed over 50 copywriters and professionals for this book" and their quotes alone are highly valuable, like:

"When you sit down to do an ad, you're competing with every brand out there." Luke Sullivan

"I think, in general, people don't buy products, they buy stories." Ty Montague

"We are an industry built on assumptions that no longer exist today." David Droga

Layered on top of these missives are some interesting case studies including the Pepsi Refresh Challenge (the company diverted its Superbowl budget to this effort), DDB's Fun Theory for Volkswagen, BMW Films, and Subservient Chicken (which is kept alive by the ad industry not consumer recollection). The book also covers the thinking of the greats including Bernbach, Reeves, and Burnett. But it is David Ogilvy who is most interesting here for his views on copywriting and creativity.

I enjoyed parts of the book as it is a collection of quotes, cases and thoughts strung together under the central theme that advertising must have a differentiating insight. The insight (or hope) I took away from The Idea Writers is summed in this passage, "When DDB started creating ads like "Lemon", it was called the creative revolution. But that description is an overstatement. The real revolution is happening now."

7 of 8 people found the following review helpful.
Inspiring view on new possibilities in advertising!
By J. Carl
I really enjoyed reading this book. I've gained many new insights and it was money well spent.

Whereas other great books on advertising I've been reading recently are handbooks or full of tips (Sullivan's Hey whipple, Felton's Advertising, concept & copy), this one is something different. Instead of being crammed with "how-tos" it reads like a long magazine article discussing "the new rules" that modern creatives must learn to play by.
If you've just come from the handbooks telling you about the classic AD/copy-relation and how it's supposed to work it's both surprising and refreshing to hear someone say this may not apply anymore. I will still go back to the old handbooks for picking up new (old and tried) ways to master the craft as a copywriter, but The Idea Writers offers a new and interesting perspective.
I guess what the book does so well is that it collects and sums up many interesting examples and discusses them as indications of a big shift taking place in advertising.

I will read this book again!

17 of 23 people found the following review helpful.
Wonderful | Relevant | Must Read
By E. Santiago
I just began reading the book (Ch.4), and I cannot express how important it is for any advertising or marketing person to read this book, especially students.

Being an undergraduate advertising copywriting student, who is doing the crash reading on all the greats (including Luke Sullivan's Hey Whipple...), I am glad I invested and purchased #TheIdeaWriters.

It has so many fresh and recent example of how the industry has really changed, and it gives readers a feel for what will be considered great in the up-coming years. It is a modern reminder, and almost a challenge, to keep moving forward. I am still reading, but so far, I would compare this book to any of the great advertising books out there.

@SoSaic

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[D288.Ebook] Ebook Free Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages Th

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Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages Th

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.

It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. 

The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). 

In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

  • Sales Rank: #14284 in Books
  • Published on: 2016-08-09
  • Released on: 2016-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .85" w x 5.50" l, .64 pounds
  • Binding: Paperback
  • 288 pages

Most helpful customer reviews

54 of 58 people found the following review helpful.
A breath of fresh air (in a VERY stuffy field)
By David Garfinkel
This book stands apart from every other book about story I've ever read. And I've read quite a few.

For someone who's primarily "interested" in the art and/or science of story, this book is bound to disappoint.

But, for someone who's *engaged* in the hobby or profession of crafting stories that need to *work*, "Story Genius" is a godsend.

Here's why:

Lisa Cron has nailed down, in deceptively simple language, the very exact steps a writer needs to take to go from interesting prose to a compelling story. While the book is highly readable and doesn't have lots of (any, in my reading) frightening and impressive words, I see the fingerprints of other geniuses on the page: Rupert Sheldrake, Nick Arrizza, Anders Ericcson, and even (and in this context, it's a high compliment), L. Ron Hubbard.

Just fingerprints, though. The vast majority of the work here is all Cron's. She is so lighthearted and playful, you could easily miss the profound value (to the working storyteller) in her book IF YOU WEREN'T ALREADY STARVING FOR IT.

Which I am. Because with all the wonderful books I've read and courses I've taken, a few things have been missing.

Like: After you've identified the "wound" in the protagonist's past that informs the inner part of their journey through the story, what in the world do you do with that information? Most other writers, teachers, and gurus implicitly leave you with the challenge, "Well, that's for you to figure out."

Translation: They don't know, and they don't want you to know that they don't know.

Cron does, and she lays it out explicitly and generously. On the point of the protagonist's "wound" alone, this book is a complete though concise master class.

Another thing I've found missing almost everywhere else: How much of your character's past do you need to tell your reader about -- and how do you determine what that how much is?

I've only seen a partial answer to that question one place else -- in Aaron Sorkin's MasterClass on screenwriting -- and while he gave essentially the same answer, I find Cron's coverage of this topic in this book, much more useful and comprehensive.

"Story Genius" might not be the best book for a beginner for one simple and ironic reason:

Until you've been burned over and over again by the overconfident gurus of this field (and I don't include Sorkin here -- he's great, but again, not as comprehensive on certain key points), you won't be able to appreciate the finesse and extraordinary practical value of what's in this book.

I know if I had read it, say, 30 years ago, I would have shrugged a lot of this stuff off. Might have called it "repetitive" or "incomplete."

These days, I struggle with the real problems that Cron addresses in this book -- both as a working writer myself, and as a coach to other writers.

In that way, I am like an experienced jeweler walking through a flea market of cubic zirconium. I have to make stuff work, rather than read or hear it five times just to understand what it is.

So, I recognize a gem when I see it.

If any of this resonates, you should get this book to ease your own suffering and increase your own productivity -- and satisfaction with the experience -- sooner, rather than later.

46 of 48 people found the following review helpful.
Ignore the subtitle, there is no real science, but not bad as a craft book.
By Stanislav Fritz
3.5 out of 5 stars.

This will be one of my "long" reviews, as it is a subject I am both interested in and passionate about.

Craft books, they never seem to stop coming out do they? I have read a lot of craft books in addition to doing my MFA and increasingly they blur together in saying the same things.

Lisa Cron's book, for starters, is focused on "popular" fiction. She never quite says this, but there is a lot of focus on writing something that sells. There is nothing wrong with this, I just think it is worth noting.

Before I delve into details, I think this craft book is not bad, especially if you have never read one of the more recent craft books put out by an agent (Ms. Cron was an agent. She is now a "story coach" and faculty member at UCLA extension and has done a lot of media. This is important because she has a lot of media savvy, persuasion savvy, self-confidence and self-promotion in her background. All fine, but worth understanding that this drags some hubris into her book.

What I like: she is willing to disagree with some of the past approaches to writing, although that disagreement is more subtle than she implies. Really it still boils down to tension, a focus on characters, the arc of the character that should pull us along, and getting inside the character. What makes this different is the angle she approaches it, her terminology, her interpretation as to why this works. More on that later.

My reviews on non-fiction, especially if it is not creative non-fiction, tend to be harsh. I tend to pull my scientific background, logic, and understanding of statistics and the scientific method into play. Unfortunately, this ruined a good portion of this book for me. Lisa makes some statements, conclusions, and implications that are just steaming piles of B.S. and reveal biases and hubris.

The tone of the book makes opinions sound like fact, which are not facts, but badly drawn conclusions. This is worthy of criticism, because of the subtitle on this book "How to use brain science to go beyond outline and write a riveting novel." Thus, I get to zing her on the science part. Some examples of not understanding statistics (or misusing them):

In one breath she says that the story is the crucial ingredient. That the story overcomes bad writing and that the reason 95% of manuscripts are rejected by agents or don't sell is because the story itself is bad, even if the writing is gorgeous. Then she uses 50 Shades of Gray as the example to "prove" her point. For the record, I did speed read 50 Shades of Gray to analyze it, so I am not one of those who are criticizing it based on reading a few pages. Rather, the logic here is completely flawed. First, 50 Shades was initially rejected by all major houses. So, it was one of the 95% rejects. But, more importantly, any statistician/scientist will tell you that using outliers ( from Wikipedia, this reminder: In statistics, an outlier is an observation point that is distant from other observations. An outlier may be due to variability in the measurement or it may indicate experimental error; the latter are sometimes excluded from the data set.) is dangerous. Outliers rarely tell you what you are looking for. The whole what sells and what agents accept is used again and again, almost always in a flawed way.

For example, she discusses the 95% (she may use 96 or 94 percent, I don't recall) of manuscripts that are rejected. Well lets look at the those for a moment. Of the 95% that are accepted, 95% or so never sell enough to cover a publishers costs. So, how accurate is that agent filter? The agent filter is only accurate as the gatekeeper, not on whether we are "hardwired" (her term) to a story as she perceives it. In fact, in the introduction, where she is hooking us as to why this book is the right one and why it is worthwhile she gives us an old statistic (2012) on the average number of copies a self published book sells (in 2012 it was 150, based on one source, which we could spend hours debating how valid that source is--it captures only through books sold via a certain type of venue, using a particular data system). This statistic is vaguely interesting, but sits there out of context. What does the average publisher book sell? In fact, what does the average publisher book ROI (Return on Investment) equal. Yeah, you guessed it. Negative ROI and the average book from even a big 5 publisher sells very few copies. In fact, one of the top ten books for the Man Booker Prize, even after making it to the final list, sold 600 or so copies that year. Yes, my counter point is also a single data point, but what it illustrates is that I can tell an entirely different story with weak statistics, outliers, and random examples. The reason this sort of "logic" is so dangerous is it destroys the credibility of the author when she does make good points.

There are examples like this in every chapter. It is a classic sales technique and persuasion technique, so I shouldn't be so harsh, but for me it ruined the credibility--again due to the sub-title. It was the tone. She had no shades of gray in her explanation of why her approach is right--even though I think her core points are not bad (not perfect, but not bad). The issue is how to sort through what is really a suggestion and how to apply a variation of what she is pushing.

Pushing is perhaps the operative phrase for the book. The way one should read this is "here are some alternative ideas that you can incorporate into you thinking--modify as it makes sense."

For example, she is strongly against the writing technique sometimes known as pantsing (flying by the seat of your pants). While she acknowledges some famous authors, she essentially says they are outliers -- oh wait, you might say, doesn't she use outliers to prove her point in the beginning? Isn't this a bit hypocritical? Why is an outlier proving a point in one instance and should be ignored in another? Uh-huh. But I digress. She implies that if you fly by the seat of your pants you will not get a good story. Story the way she defines it. You will stall, you will have great scenes but not a story. B.S. The gem, or lesson really should be stated: be prepared to totally rewrite/edit your manuscript at least once if you fly by the seat of your pants and are not a master. Then, explain further that the reason is that flying by the seat of your pants OFTEN means you don't have the story in your head yet. You don't have the "why" (which is a gem also in the beginning of the book) firmly in you thinking if you simply fly along. This may sound pedantic on my part, but really I think it is Ms. Cron who is sort of pendantic. She needs to allow for the gray and how her insights can be used in that gray area. There are several famous writers who fly by the seat of their pants AND do not have the instinct Ms. Cron mentions for outlier authors. One technique I have heard is that the author writes the entire manuscript, without a lot of prep, by the seat of his pants. Then deletes the file off of his computer. Then writes it again. This is the author's technique for getting at all the insights Ms. Cron is pushing. The issue is not that flying by the seat of your pants doesn't work. The issue is when the author thinks she is done immediately afterward.

Back to the good. There is a lot of recap from any other good craft book here. There are also a lot of insights that I really like, if only they were not stated in this manner: Here is some cool research and insights from Dr/Professor/Scientist and here is what it means (absolutely). No, I love to hear the cool research and I would love to have a subtle difference in presenting the conclusion.

For example she discusses the misconception of the protagonist as a camera in her Worldview chapter. First, she tells us that the example author she is pulling the lesson from later went on to get a seven figure advance and that the seven figure advance proves how brilliant of a writer she is. Oh, please. I can point to research that shows that the key ingredient to success, after the basics are satisfied, is one thing: luck. Yes, you need to be able to take advantage of the luck, but Ms. Cron and the U.S. as a whole is hardwired to think that success is due to specific things, like brilliance and hard work. For every person who does make it, there are 9 who objectively are just as brilliant and worked just as hard, who didn't make it. The real point is that to take advantage of the luck, you have to get your ducks in a row. But, back to "Misconception #3: Your Protagonist is a Camera" in the Worldview chapter. I totally agree with her point. It is part of the general discussion on POV. POV is taught badly in many craft books and writing forums and other places. The point is hugely important. POV is not a camera. She also ties this in nicely with the main point of the entire book, "why" is the question to always ask. The approach she uses is interesting. She never uses the term POV (or Viewpoint, which some craft writers use). She sticks with the lens simile/metaphor and digs into the why. Why do we see, hear, smell different things (actually this is where the lens metaphor breaks down, but the point is still a good one).

I would have liked her to acknowledge the approach other craft writers (good ones) do to tackle this: every character, no matter how small, has a backstory (AKA in Ms. Cron's terminology a Worldview). When asked, any author should be able to discuss the backstory of both major and minor characters. The POV of any of those characters will be filtered through that backstory. Additionally, this "lens" -- to borrow Ms. Cron's metaphor -- can show us things that a camera cannot. POV is not absolute. The critique of someone saying "but she could never seen that from where she was" is not really valid by itself. Rather, the reader needs to feel that this is the worldview interpretation of things, possibly even by going to a momentary omniscient POV.

I really like, for instance, that part of the backstory (not Ms. Cron's term) is coming up with an origin scene. No matter what you are writing, there is something that happened "before." Even before the origin scene there is a before. You don't need to write it all down. There doesn't need to be a chronicle from birth. One point I would make is that while Ms. Cron is talking about protagonists, this applies to a number of characters. Her taste is toward single protagonist, single (often first person) POV. I think this is too limiting. Apply these ideas to all major characters and consider the advantages of multiple POV. Sometimes there are compelling reasons to go single POV, but what is really interesting sometimes is conflicting "worldviews" and the lessons learned. Even popular fiction can have this approach.

One final note on the psuedoscience, or misinterpretation of science that she keeps using. Functional MRIs (fMRI). She makes the same mistake that so many journalists make and there is huge irony that she mentions this so many times, including in a chapter starting out with "cause and effect." So many people confuse correlation and cause and effect.

The fact that during a fMRI the same areas light up as when we are experiencing something is really NOT telling you much. We CONCLUDE some things, but we don't KNOW. Additionally, the data is much less than Ms. Cron seems to think. I am focusing on this a bit because of the "hardwired" concept that she seems to love--and that silly subtitle of the book.

A fMRI is still an MRI. That means, for all intents and purposes, it is extremely limited, because you can't move and you are inside of a machine. So, reading about running and catching a frisbee, for example, and actually doing it? We have no example of that. You can't do a fMRI while throwing a frisbee. It is completely faulty logic to conclude that. I see an object in the sky. It comes down and lands on my hand. Its a bird! All objects in the sky must be birds. What the fMRI tells us is that the same parts of the brain get blood while reading as a very small, minuscule, number of activities do--activities that require almost no movement and can be done in this tiny chamber. We CONCLUDE that PERHAPS the brain is experiencing things in a similar way. But we don't even know that the same neurons are fired, only that blood flow has increased to the same areas. It poses intriguing questions as to "why." (Sound familiar, Ms Cron? All this does is pose a Why.). It does NOT answer that why. Many scientists who deal in fMRI try and remind journalists about the limited things that fMRI tells us. Unlike Ms. Cron's conclusion that this is like a Vulcan mind meld, it is not even close. fMRIs are not "brain waves" (as she links the two). She is making the conclusion leap that we are reliving/living these things. This conclusion is from her worldview, not from a scientific perspective. It makes some sense, but is hardly a given. There is some correlation between those who daydream certain events and then have to react to them, but it is a correlation, not a proven cause and effect. I can find a correlation, for instance, that those who eat tomatoes three times per week have a (self reported) better sex life than those who don't. But, it does NOT mean there is a cause and effect. It could be that those who eat tomatoes three times a week are wealthier, healthier, and those are the reasons they have a better sex life. Correlation and cause and effect are wildly different.

Similarly, the implication that well written stories sell well and accepted by agents and then accepted by publishers tells us very little. For example, of the books by self published authors, that sell well, 95% of them were rejected by agents. We don't immediately jump to the conclusion that only good books get rejected by agents! Or, I can easily demonstrate that 80% of the books that sell badly and that come from publishing houses, were written well and written with a good story as defined by Ms. Cron. That does not mean that her ideas are not good ones, possibly even key ingredients. What it means is that there are other factors at work. I know it helps sell. 95% of all non-fiction, how to, books that sell well tout psuedoscience and statistics that are meaningless . Ms. Cron's book has that ingredient.

Bottom line and ending on a positive note. I really like a lot of this book, if only some of the hubris and faulty logic were not there. Most of this is in the beginning sections of the book, but as Ms. Cron knows, this is where you capture or lose your audience (witness craft books focusing on the first five pages, or first fifty pages). The ideas presented here are not new, but they are presented in a manner that is fairy comprehensive and not too much fluff. The focus is on characters and backstory, or put another way on every "what" should have a "why" that is understood and that we want to know the answer to the "why."

If you only have a couple of craft books, or want a new summary craft book, this is not a bad one to have. Think about all the ideas presented, but don't take them all as absolutes. These are ideas as to what makes a story work. They are possible "whys" not conclusive "whys." My dinging on stars is a combination of: is this really new, I rarely give 5 stars, and minor hubris/absolutism-dragging "science" into the book and being wrong on the science. I will be using her book in my own critique group and discussing writing, but I will not be trying to persuade people that there is a brain science behind it!

I received this book from Blogging for Books for this review.

All my book reviews are available on my blog, BooksStillMatter

3 of 3 people found the following review helpful.
Now I want the paperback
By Iola
Story Genius is the latest book from Lisa Cron, author of Wired for Story. In Story Genius, Cron takes the basic concept from Wired for Story (that, as humans, we are wired to read stories and listen to them as a way of learning about the world and understanding how other people think). It takes elements of Debra Dixon’s GMC theory, and adds in a plotting methodology similar to the method Jack Bickham outlines in Scene and Structure.

No, this is not a book for confirmed pantsters … although it might prompt pantsters to question whether they might actually need to cross over to the dark side and become a plotter. Although Cron isn’t a fan of traditional plotting:

Plotters have it backward: the events in the plot must be specifically created to force the protagonist to make a specific really hard internal change. And that means you need to know, specifically, what that internal change will be before you begin creating a plot.

I suspect some novelists (pantsters, perhaps) don’t do this, because I’ve certainly read novels where the end didn’t make sense in the light of the information provided. I also suspect some novelists (definitely plotters) take this overboard, as I’ve also read novels where the external situation was too obviously contrived to bring around the inner change, to the point the external situation didn’t make sense.

To misquote Yoda, there has to be a balance.
Lisa Cron starts by practicing what she preaches: she hooks us with a story. In this case, she refers to those times she/you/I stayed up far too late at night, reading ‘just one more chapter’ until we reached the final page … probably at the same time as the birds woke up to welcome the new day.

(At the risk of sounding judgemental, if you’re an aspiring fiction author and you’ve never said ‘just one more chapter’ or stayed up far too late reading, you either don’t read enough fiction, or you’re lying. I’d prefer you were lying.)

The most useful part of Story Genius for me was the discussion about plot vs. story. I’ve read other books which talk about plot being the all-important element of fiction, with comments like this:

Before there was plot there was story. Story was the narration of events in the sequence that they happened. Plot is story that has a pattern of action and reaction. Plot is more than just a chronicle of events. The listener asks a different question: “Why does this happen?”
Ronald B Tobias,
20 Master Plots and How to Build Them

Instead of the either/or nature of plot and story, Lisa Cron’s view is that plot and story are intertwined:

Story is about the internal struggle. It’s about what the protagonist has to learn, to overcome, to deal with internally in order to solve the problem that the external plot poses.

(see the GMC connection?). Cron also says:

Here’s the real truth: your novel itself beings “in the middle of the thing” [aka in media res]—the “thing” being the story. What starts on page one is the second half of the story, where the plot kicks in.”

I don’t know about you, but reading that was a lightbulb moment for me, as was this:

The story and the plot are two very different things. The story comes first, and is born of one person, and one person only: the protagonist. Everyone and everything else will be created to serve his or her story.

After explaining her methodology, Cron applies it to a real-life manuscript from volunteer/victim Jennie Nash, novelist, book coach and partner in Author Accelerator (yes, Jennie and Lisa offer Story Genius as an online course as well).

This is alternately fascinating and frustrating: fascinating to see the way a writer works and applies the concepts, and frustrating because she didn’t tell us how the story ends (she hinted, but didn’t answer the big question: does Henry live?).
[...]

I’ve highlighted 59 passages, and that’s in the ebook (which is how I know. Kindle counts them for me). I think I’m going to have to buy the book so I can read it again and highlight with “real” highlighters, and see the sample Scene Card properly—I don’t think it showed up properly in my electronic review copy.

Recommended. You may or may not want to follow the methodology, but I’m sure you’ll learn something.

Thanks to Ten Speed Press and NetGalley for providing a free ebook for review.

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